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Google expands its Adobe partnership, bringing Adobe's creative tools to AI Mode and Gemini

The deal, announced at Adobe MAX, puts Acrobat inside Drive and Gmail, expands Adobe's connectors in Gemini and brings Google's AI models to Adobe's apps.

By MOBAEO Newsroom··2 min read

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Photo: christian hembert/Pexels

Google announced an expanded partnership with Adobe on November 10, during Adobe MAX. The deal brings Adobe's creative and productivity tools into Google products such as Gmail, Google Drive, Gemini and AI Mode in Google Search, and it puts Google's frontier AI models inside Adobe's apps.

In the announcement on The Keyword, Google's official blog, the company makes its case for the integration by pointing to the cost of switching apps just to edit a PDF or tweak an image, something that, according to the post, breaks the focus of people trying to get work done.

Adobe inside Gemini and Search

Adobe will expand its connectors in Gemini and Gemini Enterprise with Acrobat and other creative tools. The company will also bring its creative tools to AI Mode in Google Search. The announcement does not explain how this will look to users, and it gives no launch date.

For businesses, the headline addition is CX Enterprise Coworker, an Adobe agent that will be available in Gemini Enterprise. It is an AI assistant that helps teams create graphics, work with PDFs and launch marketing campaigns without leaving the app they are already in.

Drive, Gmail and Photoshop

Google Drive and Gmail will soon get a direct path to Adobe Acrobat. The app will show up as a suggestion in both services, including an option to edit with Acrobat right from the file preview.

Adobe and Google DeepMind will also explore new editing capabilities for creative professionals. The first step is an image model for Photoshop that could enable near real-time edits.

What this means for brand teams

For anyone tracking AI search, AEO and GEO, the most relevant piece is that a partner brand's tools are arriving in AI Mode and Gemini through connectors. The assistant and the results page now host direct use of another company's product, not just search. Since the announcement includes no timelines or details on how it will work, the next step is to watch how this presence actually shows up in the answers.

Key questions

What will Adobe bring to Google's AI Mode?

Adobe will bring its creative tools to AI Mode in Google Search. The announcement does not say which tools or when this will happen.

How will Acrobat show up in Gmail and Google Drive?

As a suggested app in both services, with an option to edit with Acrobat from the file preview.

What is CX Enterprise Coworker?

It is an Adobe agent that will be available in Gemini Enterprise to help teams create graphics, work with PDFs and launch marketing campaigns without switching apps.

Source: Google The Keyword.

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