OpenAI is testing official business profiles and brand-run customer service inside ChatGPT
A US-only beta lets companies claim a profile, connect a catalog with pricing and track their reach and brand mentions inside the assistant.
OpenAI has started testing Businesses in ChatGPT in the United States, a set of tools that lets companies claim official profiles and serve customers directly in the ChatGPT interface. The beta is limited to the US market.
Beyond the profile itself, the feature lets businesses showcase product catalogs and build virtual customer service agents that talk to customers inside the platform, according to Olhar Digital, in a report published on November 11.
Branded customer service agents with their own badge
Eligible companies can publish their own virtual assistants to answer customer questions, compare product models and make personalized recommendations.
These commercial interactions are kept apart from regular ChatGPT conversations. To flag service provided by brands, the system uses dedicated badges and keeps those conversations in tabs isolated from the assistant's standard answers.
Business Hub brings profile management together
Business profiles are managed from a dashboard called Business Hub. Access requires identity verification. Once verified, merchants can:
- update their company information;
- connect their inventory, with real-time product pricing and availability;
- track reach and brand mention metrics.
The inventory integration keeps product information up to date, while the metrics give companies data on their own presence in ChatGPT.
A gradual, US-only rollout
The rollout is happening gradually, for selected ecommerce companies and online service providers in the United States. There is no timeline for when the feature will reach other countries.
For anyone managing a brand, the test shows ChatGPT opening an official space where the company itself is responsible for its profile, catalog and customer service, marked with a badge and kept separate from the answers the assistant gives on its own. The reach and mention metrics in Business Hub also give brands direct data on how they show up in ChatGPT. For now, this applies only to selected companies in the United States.
Key questions
What is Businesses in ChatGPT?
It is a set of tools OpenAI is testing that lets companies claim official profiles, showcase product catalogs and build customer service agents inside ChatGPT.
Can companies outside the United States use the feature yet?
Not yet. The beta is limited to selected ecommerce and online service companies in the United States, and there is no timeline for other countries.
How do users know they are talking to the brand and not to ChatGPT?
Brand-run customer service is marked with dedicated badges and kept in tabs separate from the assistant's standard answers.
Source: Olhar Digital.